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Jack Holder: a legacy of family, food and community

A WWII Marine, a Dairy Queen in 1948, a pancake house in 1957, and a family that has been serving the South Bay for nearly 70 years. Jack Holder's Restaurant & Bar opened in August 2016 to honor Jack and Anne.

Jack Holder's Restaurant & Bar

Jack Holder: A Legacy of Connecting Family, Food and Community

Jack Holder was more than just a WWII Marine Corps veteran, as his life encompassed two world wars, the Great Depression, and the challenges of being a single father to a son. In 1945, like millions of other servicemen and women, Jack returned home to Tacoma, Washington, searching for his next chapter in a rapidly changing world.

After a stint distributing sodas with Nesbit Bottling Company, Jack's entrepreneurial spirit took off. In 1948, he dove into the food scene, opening his first Dairy Queen in Roseburg, Oregon, followed by another soon after. By 1955, he launched Jack's Drive-Up in Medford, serving up burgers for just 19¢ and bringing affordable eats to the community.

In 1952, during a chance encounter on a cross-country train, my mother Anne was traveling from New York to visit family in San Francisco, while my father Jack was headed home to Roseburg, Oregon from Chicago. On Sunday, January 13, their train derailed after crashing into a deep snowdrift 20 miles west of Donner Pass, stranding 200 passengers in a blizzard for three days. While waiting for rescue, Jack and Anne had ample time to get to know each other and they married in 1954.

Never one to stand still, Jack and his family moved to Silicon Valley back when it was still called the “Valley of Heart's Delight.” On July 4th, 1957, they settled in Santa Clara, and that December, opened Uncle John's Pancake House on the iconic El Camino Real. Jack's recipe for success—delicious comfort food, fair prices, and real hospitality caught on, and he expanded with more locations in Millbrae, San Jose, and Palo Alto.

In 1967, Holder's Country Inn opened in the old Town & Country Village, becoming a beloved community hub until the rise of Santana Row led to a new era for the business. Through it all, Jack and his wife Anne built a home full of love, laughter, and seven children, teaching them the value of hard work and genuine care for guests.

Our original locations are in capable hands of past employees, but the Holder family's commitment to warm service, awesome food, and fair prices still lives on at Jack Holder's Restaurant & Bar, launched in August 2016 to pay tribute and honor the memories of our parents, Jack & Anne.

Today, we welcome everyone—from the Greatest Generation, Millennials, Gen Z, to Gen Alpha—to pull up a seat, grab a bite, vibe with friends, and be part of a tradition that's been serving the South Bay for nearly 70 years.

Thank you for being part of our family's story!

— Daniel Holder & Family

Timeline

  1. WWII

    A Marine in the Pacific

    Jack served in the Marine Corps in WWII, then came home to Tacoma, Washington in 1945.

    Hand-colored portrait of a young Jack Holder in a Marine Corps khaki uniform and cap, leaning on a thatched hut. Text on the photo reads: Jack Holder, USMC, 1943–1946, Pearl Harbor, Hawaii.
    Jack Holder, USMC, 1943–1946, Pearl Harbor, Hawaii
  2. 1948

    His first Dairy Queen

    After distributing sodas for Nesbit Bottling Company, Jack opened his first Dairy Queen in Roseburg, Oregon, and another soon after.

  3. 1952

    A snowbound train

    On Sunday, January 13, Jack’s train derailed in a deep snowdrift 20 miles west of Donner Pass, stranding 200 passengers for three days. He met Anne on board.

  4. 1954

    Jack and Anne marry

    Jack and Anne married in 1954. They went on to raise seven children.

    Colorized photo of Jack Holder in a light suit and tie standing beside his wife, who wears a cream cardigan and a patterned scarf, in front of a stucco house with flowering shrubs.
    Jack Holder and his wife
  5. 1955

    Jack’s Drive-Up, Medford

    Jack launched Jack’s Drive-Up in Medford, Oregon, with burgers for just 19¢.

  6. 1957

    Uncle John’s Pancake House

    On July 4th the family settled in Santa Clara. That December, Jack opened Uncle John’s Pancake House on El Camino Real, then more locations in Millbrae, San Jose and Palo Alto.

    Colorized photo of Jack Holder in a white shirt and black bow tie, standing at a stainless steel griddle line with stacks of plates and wood-paneled walls behind him.
    Jack Holder in the kitchen
  7. 1967

    Holder’s Country Inn

    Holder’s Country Inn opened in the old Town & Country Village and became a community hub until the rise of Santana Row.

  8. August 2016

    Jack Holder’s Restaurant & Bar

    The Holder family opened Jack Holder’s Restaurant & Bar on Meridian Ave to honor Jack and Anne.

    The dining room: rows of booths with dark leather seats and wood tables, guests eating, and the open kitchen counter at the back.
    The dining room today

Uncle John's Gift Shop

Jack behind the counter, in the original photo and a colorized copy.

Black-and-white photo of Jack Holder in a white shirt and bow tie behind a wood-paneled counter with a cash register, candy and souvenir displays. A sign above him reads “So long until tomorrow.”
The original black-and-white photo.
Colorized photo of a wood-paneled gift shop with a hanging sign reading Uncle John's Gift Shop. A man in a bow tie stands behind the counter among candy and souvenir displays.
Uncle John's Gift Shop (colorized).

In the news

Clippings from Jack's early restaurants. The full text of each clipping is written out below its image.

  • 1948 newspaper ad with cartoon drawings of a family. Large headline: “Everybody loves Dairy Queen.” A photo of the small Dairy Queen drive-in building sits at the bottom, signed Jack Holder.

    “Everybody loves Dairy Queen”

    Jack’s ad for his Dairy Queen at 720 Winchester St. in Roseburg, the year he opened it.

    The News-Review (Roseburg, Oregon), October 23, 1948, page 6. Clipping via Newspapers.com.

    Read the clipping's text

    Choice of the Family… Everybody loves Dairy Queen.

    …a new confection, Dairy Queen is not ice cream, nor is it “soft” ice cream, Dairy Queen is new.

    Sundaes. Cones. Pints. Quarts. Dairy Queen is good for you!

    Served drive-in style only. Dairy Queen is located at 720 Winchester St., one block north of triangle. Jack Holder

  • 1949 newspaper column headed “Who Does What” by Paul Jenkins, with a photo of a young Jack Holder in a white shirt filling a cone at a soft-serve machine.

    “Who Does What,” by Paul Jenkins

    A local column profiling Jack at his Dairy Queen on Winchester St.

    Newspaper column, 1949. The newspaper’s name isn’t shown on the clipping.

    Read the clipping's text

    Jack A. Holder owns the Dairy Queen store on Winchester St., “where you get that cone with a curl,” as the kids point out. It might be no more than fair to warn them, however, that if they order a sundae, it’s not likely to come as big as the one painted on the windows of the glass-enclosed store.

    Jack, a veteran of two years in the Pacific as a technical sergeant in the United States Marine Corps, is from Tacoma, where he was in the bottling business. He opened the Dairy Queen here last October. He has a son, Rand, a student at Junior High.

  • Full-page 1955 newspaper ad in bold type announcing the grand opening of Jack’s Drive-Up in Medford, with a drawing of a car and prices for 19-cent hamburgers, 20-cent milkshakes and 11-cent french fries.

    Jack’s Drive-Up grand opening

    The grand opening ad for Jack’s Drive-Up at 911 N. Riverside in Medford.

    Medford Mail Tribune (Medford, Oregon), July 21, 1955, page 12. Clipping via Newspapers.com.

    Read the clipping's text

    Opening Day Special… 2 Hamburgers for the Price of One! Jack’s Drive-Up Announces Its Grand Opening This Friday July 22nd!

    Brand new for Medford. The very latest method of serving food.

    Juicy hamburgers 19¢. Made of high quality, state inspected meat. Buy ’em by the bagful! Thick, creamy milk shakes 20¢. Crisp, golden brown french fries 11¢.

    Open 7 days a week! 11 a.m. ’til midnight Sunday thru Thursday. Open Fridays & Saturdays ’til 1:00 a.m. All ingredients used in our food are of the finest quality!

    We operate under the strictest sanitary conditions possible! Lots of parking! Fast, courteous service!

    Jack’s Drive-Up, 911 N. Riverside, Medford. Phone 2-9761 for party orders! Jack A. Holder, Owner. Carl Wiltermood, Manager.

Jack Holder's today

Breakfast served all day, burgers, sandwiches, salads, bowls, steaks and pastas. A full-service bar with signature cocktails, 14 beers on tap and local & international wines, a relaxed patio, and take-out.